Cohesity launches unified Aspire partner program after Veritas merger
Why this matters: New unified program replacing two legacy programs with new tier structure and incentives — direct financial and operational impact for partners.
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Following the December 2024 Veritas data-protection merger, Cohesity rebuilt its channel program from the ground up and launched Cohesity Aspire on 6 August 2025, replacing both legacy programs. Aspire blends Veritas's renewal-retention focus with Cohesity's growth incentives across three tiers.
What changed
- Replaces both legacy Cohesity and Veritas partner programs with a single framework
- Three tier levels: Premier, Preferred, Associate
- Rewards for partner-sourced deals plus performance-based incentives
- Role-based learning paths and Cohesity Accreditations
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