For vendor managers at VARs and MSPs

Your vendors are changing their programs right now.

Track MDF, deal registration, and tier changes across your vendor portfolio. Stop checking partner portals one by one.

Tracking 70+ vendors · 21 program changes detected this week

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Vendors

VendorLast updated
Cisco logoCisco
31 May
HPE logoHPE
26 May
Dell Technologies logoDell Technologies
19 May
Palo Alto Networks logoPalo Alto Networks
12 May
Acronis logoAcronis
11 Apr

5 of 71+ vendors shown

Three ways vendor managers use VendorRadar

Track changes

MDF, deal reg, and tier shifts across your entire vendor portfolio

Compare programs

Side-by-side comparison of program economics and deal terms

Match vendors

AI-powered matching for new partnerships based on your stack

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Vendor Match in action

AI-powered vendor matching based on your stack, region, and program priorities.

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Networking · Sample match

Three Networking vendors well-positioned for partners entering this category from adjacent stacks.

Extreme Networks

92% matchTop fit
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  • Matches based on real partner program data
  • Filters for MDF, deal reg, co-sell requirements
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The cost of not knowing

Three places where partner managers lose ground

Silent tier drops

Tier requirements shift. Sometimes regionally, often quietly. You discover you fell from Gold to Silver when next year's rebate statement arrives. By then the gap is structural.

Co-sell eligibility loss

Co-sell programs run on strict eligibility criteria — revenue minimums, certifications, specialization counts. Vendors raise the bar without lighting it up. You fall out of the program and the lead flow dries up.

Competitive lag

Partners who spot program changes first claim new MDF, hit new tiers, and earn new specializations earlier. Three months behind on a change is a structural disadvantage that compounds every quarter.

Partner programs change. Often.

Vendor program changes happen quietly. We catch every one of them.

What we caught this week

  • Proofpoint logo
    Proofpoint
    security

    Proofpoint: deal reg

    Proofpoint updated its partner program on February 17, 2026, to strengthen deal registration protections and incumbency benefits at renewal. Incumbent partners received increased quote advantages, providing stronger pricing leverage when defending existing accounts.

    yesterday
  • VMware by Broadcom logo
    VMware by Broadcom
    virtualization

    VMware by Broadcom: deal reg

    Broadcom introduced tier-differentiated deal registration discounts for VMware Cloud Foundation and VMware vSphere Foundation renewals in early 2026. Discount levels vary by partner tier, with higher tiers receiving greater deal registration benefits. This change rewards partners based on their level of investment in the Broadcom Advantage Partner Program.

    yesterday
  • Rapid7 logo
    Rapid7
    security

    Rapid7: deal reg

    Rapid7 restructured its deal motion framework as of March 17, 2026, formally separating partner-sourced and vendor-sourced opportunities. Partner-sourced deals now flow through Deal Registration, while Rapid7-sourced deals follow a Co-Sell motion.

    8d ago
  • Malwarebytes logo
    Malwarebytes
    security

    Malwarebytes: deal reg (high severity)

    ThreatDown launched a formal deal registration program in April 2026 that includes revenue protection and margin retention for partners. The vendor committed to strict rules of engagement designed to prevent its direct sales teams from taking over partner-registered deals.

    8d ago

Pricing

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Free
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$0/ month
  • Track 3 vendors
  • Weekly digest of your tracked vendors
  • Essential vendor info + in-app changelog
  • 1 AI Vendor Match query/month
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Pro
For individual VARs & MSPs
$99/ month · excl. VAT

Billed monthly, cancel anytime

  • Partner impact analysis on every change (what it means for your business)
  • Unlimited vendor tracking
  • Full changelog history (12 months back)
  • Real-time email alerts on watched-vendor changes (1 user)
  • 50 AI Vendor Match queries/month
  • Side-by-side vendor comparison
  • PDF export of vendor reports
Team
For partner teams
$279/ month · excl. VAT

Billed monthly, cancel anytime

  • 5 team seats included (add more anytime)
  • Everything in Pro
  • 200 AI Vendor Match queries/month
  • Team-wide vendor tracking (see who else is watching each vendor)
  • Real-time email alerts on watched-vendor changes (5 users)
  • Team admin dashboard
VendorRadar

Your vendors are changing their programs right now.

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