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Program update
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IBM Launches Agent Connect Partner Program in watsonx Orchestrate

Why this matters: Introduces a new partner program and marketplace with operational implications, but no direct financial structure changes (MDF, rebates, tiers) were disclosed.

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Summary

IBM introduced the Agent Connect partner program alongside an Agent Catalog marketplace within the watsonx Orchestrate platform. The program provides partners with a structured path to build, list, and deploy AI agents for enterprise customers. This expands the watsonx Orchestrate ecosystem by enabling third-party partner contributions to an integrated agent marketplace.

What changed

  • New Agent Connect partner program launched within watsonx Orchestrate.
  • Agent Catalog marketplace introduced as a channel for partners to list and distribute AI agents.
  • Partners gained the ability to build, sell, and deploy AI agents through the IBM platform.
  • Program expands IBM's AI ecosystem by incorporating third-party partner-developed agents.

VendorRadar's neutral summary. For the vendor's own wording, follow the source below.

Read original announcementOpen IBM's VendorRadar profile

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