SonicWall: mdf
Why this matters: Expands how MDF can be spent, affecting partner marketing operations but not changing MDF percentages or revenue terms.
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SonicWall added AI-powered marketing services delivered by a third-party provider in 2026. Partners can apply their earned MDF toward these fully managed marketing programs.
What changed
- Introduction of AI-driven marketing services for partners in 2026
- Services delivered via a third-party provider
- Earned MDF can be redeemed for these managed marketing programs
- Programs are offered as fully serviced engagements rather than self-run
VendorRadar's neutral summary. For the vendor's own wording, follow the source below.
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