Trellix revamps Xtend global partner program with new tiers and rebates

Why this matters: New tier and rebate/incentive structure directly affects partner margins and status.

Partner impact analysis

Partner impact analysis available on Pro

Get the actionable “what this means for your business” read on every change.

Summary

On 14 January 2025 Trellix launched a fully refreshed Xtend Partner Program built on four pillars (coverage, competency, contribution, commitment), introducing new tiers with a richer incentive and rebate structure, a revamped partner portal, technical specializations, and a centralized coverage model. Kurt Mills was elevated to SVP and Global Channel Chief.

What changed

New tiers with richer incentive and rebate structure rewarding contribution across the account lifecycle
Four pillars: coverage, competency, contribution, commitment
Technical specializations across endpoint, NDR, XDR, data and email security
Revamped partner management portal and centralized coverage model
Kurt Mills promoted to SVP and Global Channel Chief

VendorRadar's neutral summary. For the vendor's own wording, follow the source below.

Read original announcement Open Trellix's VendorRadar profile