Launch of 8x8 Small Business consumption-based offering for direct resell partners
Why this matters: New product line with operational relevance for partners, but no direct pricing, margin, or program financial structure changes disclosed.
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8x8 launched a new offering called 8x8 Small Business on July 21, 2026, targeting SMBs with fewer than 100 users across the UK, Ireland, and Australia. The product uses a self-serve, consumption-based model and is available through direct resell partners. It expands the addressable market for partners serving smaller accounts with a pay-as-you-go UC option.
What changed
- New self-serve, consumption-based UC product launched July 21, 2026.
- Offering targets SMBs with fewer than 100 users.
- Available to direct resell partners in UK, Ireland, and Australia.
- Product uses a consumption-based billing model rather than fixed seat licensing.
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