8x8 Launches Four-Tier Direct Reseller Program Rewarding Retention and Expansion
Why this matters: Tier structure changes directly affect partner qualification thresholds and associated benefits, which have direct financial impact.
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8x8 launched a restructured four-tier direct reseller program on August 6, 2026, replacing a model focused solely on new business with one that also rewards customer retention and expansion. The new tiers are Authorized, Silver, Gold, and Platinum. Partners are now evaluated on a broader set of performance metrics that include existing account growth.
What changed
- New four-tier structure introduced: Authorized, Silver, Gold, and Platinum.
- Program evaluation criteria expanded beyond new business to include customer retention metrics.
- Customer expansion activity now counts toward tier qualification.
- Program launched effective August 6, 2026.
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