Distributor program expanded with training delivery scope and growth incentives
Why this matters: Changes affect operational scope and incentive structures for distributors without confirmed direct financial metric shifts.
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Pure Storage updated its distributor program on February 5, 2026, adding new growth incentives and expanded marketing investment for distributors. The program also broadened the scope for distributors to deliver training directly to reseller partners.
What changed
- New growth incentives introduced for distributors within the partner program.
- Expanded marketing investment made available to distributors.
- Distributors granted expanded scope to deliver training to reseller partners.
- Program changes announced February 5, 2026.
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