Doubled partner profitability investment with 3x increase for some partners
Why this matters: Direct financial impact: partner profitability investment doubled or nearly tripled, constituting a material margin/rebate structure change.
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Pure Storage announced in February 2026 that it more than doubled its overall partner profitability investment for FY 2026. Select partners experienced increases of nearly 3x, with the magnitude tied to their specific business mix. The changes were part of a broader revision to Pure Storage's partner program.
What changed
- Overall partner profitability investment increased by more than 2x for FY 2026.
- Some partners received close to a 3x increase in profitability investment depending on business mix.
- Changes were announced in February 2026 as part of a revised partner program.
- Investment scaling is tied to partner business mix rather than a flat rate increase.
VendorRadar's neutral summary. For the vendor's own wording, follow the source below.
Read original announcementOpen Pure Storage's VendorRadar profile