Streamlined deal registration process eliminates product configuration requirements
Why this matters: Change reduces operational burden on partners but does not directly alter financial terms, discounts, or rebate structures.
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Bitdefender simplified its deal registration workflow in 2025 by removing the requirement to submit detailed product configurations at the time of registration. Additionally, partners no longer need to seek re-approval when deal elements change after initial registration. This reduces administrative friction throughout the sales cycle.
What changed
- Detailed product configuration is no longer required at deal registration submission.
- Re-approval process eliminated when deal elements are modified after initial registration.
- Overall deal registration workflow streamlined as part of 2025 channel program updates.
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