New Platinum tier introduced for top-performing reseller and MSP partners
Why this matters: Addition of a new tier directly affects partner qualification thresholds, benefit access, and competitive positioning within the program.
Partner impact analysis
Partner impact analysis available on Pro
Get the actionable “what this means for your business” read on every change.
Sign up freeSummary
Bitdefender added a new Platinum tier to its partner program in 2025, targeting the highest-performing reseller and MSP partners. The tier introduced enhanced support, accelerated deal execution, and co-marketing opportunities not available at lower tiers. Qualification thresholds and specific financial terms were not disclosed in available data.
What changed
- New Platinum tier created above existing partner tiers for top-performing resellers and MSPs.
- Platinum partners received access to enhanced support resources.
- Faster deal execution processes made available exclusively to Platinum-tier partners.
- Co-marketing opportunities introduced as a Platinum-tier benefit.
VendorRadar's neutral summary. For the vendor's own wording, follow the source below.
Read original announcementOpen Bitdefender's VendorRadar profile